TAZRIRT: Moroccan rugs handmade with soul in the Atlas Mountains
Handwoven in the Heart of Morocco
Where Fatima’s Heritage Lives, and Morocco’s Stories Are Woven.
The Tazrirt film
From Wool to Masterpiece
The hidden story of Moroccan rugs, handmade by Fatima’s family.
Every rug begins long before the loom. Press play and watch one take shape.
The Story Behind TAZRIRT®
Before TAZRIRT® became a brand, it was a story quietly woven in the heart of Morocco.
In the small town of Abi Al-Jaad, Fatima, a master artisan, spent years crafting rugs by hand, following techniques passed down through generations of Amazigh women.
Every knot carried patience.Every pattern carried meaning.Every rug carried a piece of home.
There were no factories.No machines.No shortcuts.
Only skilled hands, natural materials, and a dedication to preserving a centuries-old tradition.
Today, Fatima’s children continue that mission through TAZRIRT®, connecting Moroccan craftsmanship with homes around the world.
Each rug is more than décor.
It is a living piece of heritage.A story woven by real artisans.A tradition preserved for future generations.
When you bring a TAZRIRT® rug into your home, you are not simply furnishing a space. You become part of the story.
The moment you order, we open a WhatsApp chat with you. Photos and videos from the loom every three days, packing day, shipping, delivery: you follow it all, message by message.
01
Minutes after you order
Order received
We write to thank you for your trust and open the chat where you will follow everything.
Example of the messages you receive
Order day
TAZRIRT: Hello 👋 This is the TAZRIRT team. We just received your order.
TAZRIRT: Thank you for trusting us. It means a lot to the women who will weave your rug.
TAZRIRT: From now on, you will follow every step right here.
You: Thank you! Can’t wait 😊
02
Every 3 days
On the loom
Photos and videos of your own rug as it grows, so you see the work with your own eyes.
Example of the messages you receive
Day 3
TAZRIRT: The loom is set and your rug has started.
Day 6
TAZRIRT: Row after row. Here is where we are today.
You: It’s really coming to life 😍
03
When the last knot is tied
Packing day
Your finished rug is inspected, then photographed while we roll, wrap and label it. You see your parcel before it leaves.
Example of the messages you receive
Finishing day
TAZRIRT: Finished and inspected, knot by knot ✅
TAZRIRT: Today we roll it, wrap it and label it. Photos of your parcel are coming in a minute 📦
You: Great news!
04
Shipping day
On its way
The day it leaves our workshop, you get the tracking number and an estimated arrival date.
Example of the messages you receive
Shipping day
TAZRIRT: Your rug left the workshop this morning 🚚
TAZRIRT: Your parcel is on its wayTracking number: sent to youEstimated arrival: Thursday
You: Perfect, thank you!
05
Delivery day, and after
At home
We check that it arrived safely, you find a small gift inside, and we stay in touch for anything you need.
Example of the messages you receive
Delivery day
TAZRIRT: Good morning! Your rug should be with you now. Did it arrive safely? 🏡
You: Yes! Just unrolled it ❤️
TAZRIRT: Wonderful. Did you find the little gift we slipped inside? 🎁
TAZRIRT: We are always here, for care tips or anything else. Welcome to the TAZRIRT family 🤍
Worldwide Shipping3 to 5 business days to the USA, 2 to 4 to Europe, 3 to 8 to the rest of the world.
Order TrackingTrack your package in real time with the tracking code you receive as soon as your order ships.
Secure PaymentsYour payments on our site are 100% secure, through our trusted payment partners.
Instant Customer ServiceA question? We answer within 5 minutes.
Worldwide Shipping3 to 5 business days to the USA, 2 to 4 to Europe, 3 to 8 to the rest of the world.
Order TrackingTrack your package in real time with the tracking code you receive as soon as your order ships.
Secure PaymentsYour payments on our site are 100% secure, through our trusted payment partners.
Instant Customer ServiceA question? We answer within 5 minutes.
Worldwide Shipping3 to 5 business days to the USA, 2 to 4 to Europe, 3 to 8 to the rest of the world.
Order TrackingTrack your package in real time with the tracking code you receive as soon as your order ships.
Secure PaymentsYour payments on our site are 100% secure, through our trusted payment partners.
Instant Customer ServiceA question? We answer within 5 minutes.
Worldwide Shipping3 to 5 business days to the USA, 2 to 4 to Europe, 3 to 8 to the rest of the world.
Order TrackingTrack your package in real time with the tracking code you receive as soon as your order ships.
Secure PaymentsYour payments on our site are 100% secure, through our trusted payment partners.
Instant Customer ServiceA question? We answer within 5 minutes.
Custom made
DesignYourOwnRug.
Your story deserves its own design.
Choose your colors, patterns, and size, and our artisans will handweave a rug made exclusively for you.
From concept to creation, every detail reflects your personality and the soul of Morocco.
Every region weaves in its own language. Choose a name and meet the rug behind it.
01 / 07Beni Ourain
01 / 07
Beni Ourain
Beni Ourain rugs are the purest expression of natural Moroccan beauty. Made from undyed ivory wool in the Atlas Mountains, their soft linear patterns and gentle tones create quiet, minimalist spaces that feel timeless. Their simplicity is their luxury: warm, cozy, poetic, and adored by interior designers around the world for their ability to elevate any room effortlessly.
Beni M’Guild rugs carry the deep soul of the Middle Atlas winters. Heavy, densely woven, and traditionally reversible, they radiate warmth in both texture and meaning. Their signature hues (ink blue, burgundy wine, and smoky purples) give them a moody elegance that feels both ancient and modern. Beni M’Guild rugs are built to last generations, offering the strength of mountain craftsmanship and the comfort of a family heirloom.
03 / 07Kilim
03 / 07
Kilim
Kilim rugs are lightweight artistic tapestries, flatwoven with incredible discipline and clarity. Created by nomadic Amazigh tribes, their patterns are geometric, intelligent, and symbolic. Their earth-toned colors and slim, agile structure make them perfect for modern spaces: wall hangings, layered interiors, minimalist homes, or creative studios. A kilim is art you can move, fold, live with, and reinterpret forever.
Taznakht rugs are radiant masterpieces from Morocco’s southern mountains. Celebrated for their vivid saffron yellows, midnight blues, and ancient Amazigh geometry, these rugs are woven with sharp precision by the women of Ait Ouawzguit. Their designs echo centuries of southern Moroccan culture: bold, bright, rhythmic, and unafraid to stand out. A Taznakht rug is a statement: vibrant, fearless, and full of ancestral fire.
05 / 07Boujaad
05 / 07
Boujaad
Boujaad rugs are emotional landscapes, woven by women of Abid Jad (Abeejad / Boujaad region), where every knot carries a personal moment, a memory, or a prayer. These pieces are expressive and free, filled with warm earthy tones, sun-baked oranges, bold lines, and symbols inspired by Amazigh femininity and ancestral stories. No two Boujaad rugs will ever be alike. Each one feels like a handwritten letter: intimate, colorful, imperfect in the most beautiful way, and deeply human. They are not just rugs; they are portraits of the women who wove them.
Mrirt rugs embody the quiet perfection of Moroccan luxury. Handwoven in the cool highlands near the Middle Atlas, each piece is crafted from exceptionally soft, naturally rich wool, producing a deep, velvety pile that feels almost alive under the touch. Known for their calm, modern aesthetic, Mrirt rugs combine contemporary harmony with the timeless discipline of the Zayan weavers. Minimalist in appearance, yet profoundly elegant, they are designed to bring warmth, purity, and sophistication into any interior.
07 / 07TazrirtSignature Collection
07 / 07
Tazrirt
Signature Collection
Made only by Fatima’s family and passed down through generations, this rare rug is handcrafted from natural cowhide and goatskin sourced from animals raised in the wild Atlas landscapes. Every piece carries the strength, life, and spirit of the mountains. Uniquely woven and hand-stitched in a way no region can replicate, it is an heirloom found nowhere else in Morocco. Owning one is owning a living fragment of Morocco’s hidden history.
Felt, natural rubber or both? Which rug pad suits a wool Moroccan rug, how thick it should be, what size to cut it and how to protect the floor underneath.
The right rug size for a full, queen or king bed, how far it should reach on each side and past the foot, three ways to place it, and a worked example.
S
Small
120 × 170 cm
or custom
M
Medium
160 × 230 cm
and other sizes
L
Large
200 × 300 cm
and bigger
