A fresh take on Berber tradition with soft blue geometry and natural wool
Origin & Story
This rug is rooted in the Beni Ourain tradition, woven by Amazigh artisans from the Middle Atlas region of Morocco. Beni Ourain rugs are historically known for their thick wool pile and minimalist geometric language. This piece reflects that heritage while introducing a contemporary color variation suited to modern interiors.
Design & Visual Identity
- Colors: White with Blue accents
- Pattern: Grid
- Rug Shape: Rectangular Area Rug
- Texture & Pile: Soft, dense pile with a plush, tactile surface
- Aesthetic: Minimalist, modern, Scandinavian, boho
The blue grid motif is evenly spaced and visually balanced, offering structure without heaviness. The natural white background keeps the rug light and adaptable across different living spaces.
Craftsmanship & Materials
Handwoven from 100% natural wool, this rug is crafted using traditional knotting techniques on vertical looms. The wool is left largely undyed, preserving its organic texture, warmth, and durability. Each rug is ethically produced and finished by hand, resulting in subtle variations that confirm its authenticity.
- Tribe: Beni Ourain
- Rug Shape: Rectangular Area Rug
- Rug Type: Handwoven Wool Rug
- Style: Minimalist
- Pattern: Grid
- Primary Color: White
- Secondary Colors: Blue
- Material: 100% Wool
- Pile Height: Medium Pile
- Condition: New
- Custom Size Available: Yes
- Ready to Ship: No
SIZE & CUSTOM ORDER SECTION
Custom sizes are available upon request. Each rug is made to order and individually woven, making every piece unique with natural, handcrafted variations.
SHIPPING & RETURNS
Worldwide shipping is available.
Made-to-order rugs require production time before dispatch, with delivery timelines clearly communicated in advance.
All orders benefit from a 30-day return policy.











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