A timeless ivory wool rug with bold Berber geometry and calm modern balance
Origin & Story
This rug reflects the Beni Ourain weaving tradition, produced by Berber artisans from the Middle Atlas highlands. Beni Ourain rugs are known for their ivory wool grounds, symbolic black motifs, and plush textures created for warmth and everyday living. The visual language here aligns strongly with this heritage, while maintaining a refined, contemporary expression.
Design & Visual Identity
Presented in a rectangular area rug format, the proportions are balanced and suitable for living rooms, bedrooms, or open-plan interiors.
The design features geometric Berber symbols—diamonds, grids, and linear marks—arranged with intentional spacing for visual clarity.
The color palette is minimal and timeless, combining White as the primary color with Black and Gray accents.
The rug has a soft, tactile feel with a medium pile, offering comfort without excessive volume.
Its clean contrast and restrained composition make it ideal for modern, minimalist, Scandinavian, and boho interiors.
Craftsmanship & Materials
Handwoven using 100% natural wool, this rug is crafted on traditional looms following ancestral Berber techniques.
The wool is left largely undyed, preserving its natural tone and texture, while the motifs are knotted by hand for durability and clarity.
Each rug is ethically made, reflecting patience, skill, and respect for Moroccan artisanal heritage.
- Tribe: Beni Ourain
- Rug Shape: Rectangular Area Rug
- Rug Type: Handwoven Wool Rug
- Style: Berber Minimalist
- Pattern: Geometric
- Primary Color: White
- Secondary Colors: Black, Gray
- Material: 100% Wool
- Pile Height: Medium Pile
- Condition: New
- Custom Size Available: Yes
- Ready to Ship: No
SIZE & CUSTOM ORDER SECTION
Custom sizes are available on request.
Each rug is made to order using traditional methods, ensuring that every piece remains unique in pattern balance and texture.
SHIPPING & RETURNS
Worldwide shipping is available.
Ready-to-ship rugs are dispatched quickly, while made-to-order pieces require additional production time.
All orders are protected by a 30-day return policy.









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